Technology is constantly evolving and creating new avenues for targeting potential consumers and showcasing your company’s product or service. Creating an advertising campaign that utilizes the latest trends to reach your target market in their context, when they want it – has become imperative. Using the latest methods allows your company to save money by identifying consumers or partners within your target demographic and who are explicitly searching for products and services your business offers. This eliminates money spent on wasted reach, wasted “impressions”, unclicked banner ads, discarded emails, unseen offers.
KME Internet Marketing works with your business to identify and segment your target market, and to create a custom advertising campaign tailored to your specific needs. Whether you have an existing product that isn’t getting enough recognition, or if you are looking to launch something completely new, KME Internet Marketing is able to create an advertising campaign to get your product in front of prospective buyers, partners, investors.
The technologies we use to help identify your target market allows us to create and track custom campaigns based on specific qualities such as age, gender, location, buying habits, hobbies and interests. The people you want to see your product will see your product – and either convert or ask for more. Some of our suggested methods may include, but are not limited to, the following:
- Pay Per Click (PPC) Advertising: An increasingly popular, highly-targetable form of advertising that is widely used and highly effective, with near instant results. It’s effective for small and large businesses, in ANY industry. We have very significant experience, contacts and relationships to leverage in creating advertising campaigns with the largest web publishers, including LinkedIn, Google, Yelp, Facebook and Twitter and major advertising networks such as AOL (i.e. hundreds of publishing sites), plus we know better than anyone whether a local DC area web publisher, directory, review site or community is worth spending advertising money to reach your customer segments…We also maintain our own, unique network of DC and national websites and social profiles, as an in-house advertising network available ONLY to you.
- Coupons: We’ve executed many local and regional campaigns leveraging Groupon, LivingSocial, Specialicious and other very niche group coupon or email discount advertising channels – let us put our local knowledge and experience to work for you!
- Traditional Print and Broadcast Advertising: From print media, radio and TV ads, banners, email and signage, traditional advertising still has a major role in the industry. After thoroughly assessing your goals and target market, we will help you identify which methods will give your company the best results.
As technology advances, the very definition and methodology of advertising shift and can create unique opportunities for brands. Please visit KME Internet Marketing’s full list of marketing services to view all of our offerings.