Local, Regional and Vertical Advertising 2.0
We offer many professional Internet Marketing and
Technical Consulting services for very reasonable prices
and accommodating very flexible schedules.
Our Services and Capabilities
We offer professional and technically competent Search Engine Optimization (SEO) and Search Engine Marketing (SEM) services for organizations large and small. Services include management of online campaigns and click-through traffic using ClickTracks, "scrubbing" high-impact websites for SEO copywriting and relevency, and analysis of site design and navigation. We provide PMP and "Big 6" Project Management for all projects, leveraging Systems Development Lifecycle Methodologies commonly used by global Internet Systems Engineering and Integration firms.
KME's experienced Internet technology and marketing professionals can deliver efficient, effective results for nearly any business type or subject area. We specialize in both business-to-consumer (B2C), and business-to-business (B2B) markets. B2C includes marketing for anything from replacement windows to hotels. B2B technical marketing provides copywriting, Internet Marketing and communications capabilities for more complex, esoteric or simply very technical products - from "thermoset composites" to "SOA-enabled Business Process Orchestration Rules Engines". Our long experience working with Government and Public Service clients enables also to be extremely effective in government-to-constituent/citizen (G2C) campaigns, for example in election cycles or egovernment outreach activities.
Additionally, KME Internet Marketing will directly manage basic HTML/CSS sites; more sophisticated sites with web applications, sophisticated content and high traffic demand may be outsourced to our partners. We do not host websites on our own computer servers; rather, we work with reputable Internet Service Providers (ISPs) who provide these services. Blogs are also hosted with external providers such as Blogspot.
Following are our typical Internet Marketing, Technical Consulting, Copywriting and Website Management services; prices are typically below standard industry and are negotiable depending on the project , timeframes and site.
We coordinate and integrate many services offerings with our select group of Strategic Service Partners.
Our Services
| SEO/SEM - Internet Marketing, Optimization and Content Management | |
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Basic Search Engine Submission (i.e. Google, Yahoo, MSN) |
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Automated News Feeds (RSS) into or from your website |
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XML (RSS-format) feeds created for your website, to syndicate to others (have your information show up in newsreaders, other sites, and content aggregators such as Trulia or GoogleBase!) |
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Pay-per-Click Advertising Campaigns (Including ClickTracks Management) on Google, MSN, Yahoo, Superpages, etc. (Search Engine Marketing, or SEM) |
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Syndicated Content on your site, like Google Adwords (you advertise for others, draw traffic, get paid!) |
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Link Advertisement: your link on relevant directories, tag/blogrolls, forums and related sites (i.e. "backlinks") |
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Vertical Advertising Networks: your online advertising on relevant vertical advertising networks, including our own, across networks of websites and blogs relevant to your product or message |
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Content Writing/SEO Copywriting: we can write articles, advertisements, ebooks and other textual content related to your site that draws viewers, attracts search engines (i.e. SEO or "Search Engine Optimization") and promotes your marketing strategy. Subject-matter can range from very consumer-centric and informal, to very technical marketing products. |
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Resume Review and SEO/SEM: Your Resume or CV online is just like a website, i.e. online digital content that requires application of SEO/SEM techniques for visibility to Search Engines and Directories. We help you market yourself online! |
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Online Search Engine Identity Management: we can help manage the visibility and inclusion of targeted, positive and optimal messaging and information about you and/or your business, leveraging SEO/SEM techniques. |
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Press Releases: we can help create and submit a Press Release to hundreds of online targets, for delivery to thousands of viewers |
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Internet Content Management: is your inventory of articles, digital content, photos, links, content and social tags, websites, blogs, and other Internet Content optimized to capture and direct traffic as well as it can? Is it difficult to manage? We can help. |
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Content Scrub: we can scrub your website to optimize it for high natural/organic search engine page ranking (i.e. web search engines can find it more easily). Your page titles, metatags, Alt-Text tags, Anchor Links, Text Content, and other HTML content will be improved per keyword or thematic requirements, and a Site Map will be created or optimized. Note: optimizing content for visibility by search engines and content aggregators is a slow, strategic process: typically you may wait several months to see results on sites like Google or MSN. |
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| Website Services | |
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Initial Planning Consultation, 1-2 hours (phone or in person). |
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Basic (HTML/CSS) Website or Blog Management and Maintenance such as code/link fixes, routine text/graphics updates, hosting and domain management, site archive, traffic analysis and performance monitoring. |
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New Website or Blog with graphics provided or suggested; includes domain name registration, hosting and traffic monitoring, eCommerce, Web 2.0/Widgets, Multimedia, IE and Mozilla/Firefox compatibility, Section 508 accessibility compliance (suggested), email and form-based contact, and other standard website elements. |
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Website Design, Logo and Branding via our partners |
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Professional website review: we provide an in-depth written report regarding your website, reviewed for navigation, design, structure, performance and many other elements required for an effective web presence. This review is the same level of quality that any Fortune 500 company would receive from paid consultants, and is based on over 20 years of Internet and eCommerce experience. |
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| Other Services | |
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Affiliate Marketing and eBook Assistance - we can assist in creating or ghostwriting an eBook or Article, and then developing and managing your online marketing campaign, complete with Affiliate or Referral program (as with Clickbank). Or, if you're an Affiliate, we can provide website creation and management assistance to help promote and track sales of your product. |
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Systems Development Lifecycle and Methods Project Management - we will manage your schedule, budget, communications, vendors/partners, affiliates and all other components involved in creating and operating your web properties. Global Systems Integrator (i.e. "Big 6" and PMP) Project Management experience. |
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Database Management - track and manage your customer leads, advertisements, communications, sales and referrals. Online reports and monitoring. |
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| Partner Links | |
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WHIZKIDS LLC Computer Training for Children and Adults. Classes on basic computer skills, Internet Safety, Microsoft Excel, Powerpoint and Word for Northern Virginia residents (currently offered through the Loudoun County Community Centers). Many online resources available for you and your family. |
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TGroupMarketing.com Turner Group Marketing has more than 15 years experience of successfully introducing products to the mass-market. We have solid relationships and extensive experience working with medium and large chains throughout the United States and Canada. Wherever your business is located worldwide, if you are a manufacturer or distributor and would like to launch your product or product lines in the United States mass market, we can help. |
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